Sambla Group acquires LVS Brokers

Sambla Group AB has signed agreement to acquire LVS Brokers Oy as a step on the journey towards becoming one of the leading comparison services for loans and mortgages in the Nordics.

LVS Brokers Oy, along with Salus Group Oy, becomes part of Sambla Group. With these two acquisitions, Sambla Group continues its growth journey and welcomes two additions to the group: OmaLaina and Salus Group. Together, the group will take a stronger position in the Nordics and drive development of the industry, helping more customers improve their loans and mortgages.

Per Österström, CEO, Sambla Group comments:

“I am impressed by Omalaina’s and Salus Group’s respective journeys and look forward to working together with both teams of management and employees. I’m excited to continue the journey towards becoming the leading comparison platform for loans and mortgages in the Nordics and to help more customers improve their private finances, now also together with Omalaina and Salus Group.”

Sambla Group consists of Sambla, Advisa and Rahalaitos, and is one of the Nordic region’s leading players in comparison sites for personal finance.

Jarkko Forsberg, CEO, LVS Brokers comments:

“As co-founder and CEO I am proud of, and impressed by, the journey that OmaLaina has made, driving the development of the industry of loan intermediation in Finland and helping more customers make better decisions in regards to their private finances. I am looking forward to continuing working with the team and management, and to become a part of Sambla Group to reach the next step together.”

OmaLaina holds a strong position in the Finnish market as a well known brand with both a business-to-consumer and a business-to-business offering. They will be a perfect complement to the other portfolio brands with their high brand awareness in the Finnish market as well as a wide product offering.

Christopher Ekdahl, Principal, Nordic Capital Advisors comments:

“It is fantastic to see Omalaina and Salus Group taking the step to join Sambla Group. Rahalaitos joined Sambla Group in late 2021 and with the combined digital profiles of these companies, the ability to create the best customer experience and improve its customers’ personal finances will be even greater. Nordic Capital is looking forward to supporting the joint team and Sambla Group on its continued growth journey.”

The transaction is subject to customary regulatory approvals. The terms of the transaction were not disclosed.

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